About Us

Our store is a leading electric retailer offering the best selection of brand product.

Our mission is to connect to young, fashion conscious individuals through a premium product experience. We define this premium experience through our product, our presentation, and our people.

We offer the best selection of premium brands and styles—delivering a relevant product assortment that connects with our customers’ dynamic lifestyle. This premium experience, for our consumers, is driven by quality and not price. Our assortment is focused on everyday electric products.

We create a premium presentation in-store and online by telling fresh, compelling stories about the brands, categories and styles we carry. By creating an engaging environment, we help the customer easily navigate through our great selection and find the product that is right for them. Our presentation is clean, well organized and highlights key products that attract the attention of mall and web shoppers.

We are not here just to sell more electric products. We believe that a new smart product can change a person’s – day, week, month or year. We can change a person’s outlook on life.